The Challenge
As Netflix Australia’s first murder mystery series, The Survivors is both a murder mystery and a complex drama set in a Tasmanian coastal town. Based on Jane Harper’s novel of the same name, the campaign needed to encourage viewers to lean into the investigation before they even started watching, while celebrating this unique Australian story.
Audience
Mystery lovers, crime drama audiences and viewers seeking premium Australian storytelling.
Creative Response
I developed the creative strategy that informed the trailer, key art and campaign creative, building a visual identity around intrigue and extending the armchair detective experience through a national newspaper crossword execution.
My Role
Marketing Lead responsible for campaign strategy, trailer, key art and integrated campaign creative.
Key Art
