The Challenge

Australians are passionate about sport, yet many primarily associate Netflix with entertainment rather than sports. The challenge was to introduce Netflix’s growing sports slate through a campaign that felt authentic to both the brand and Australian sporting culture.

Audience

Aussie sports fans.

Creative Response

I developed the creative strategy and messaging for Netflix Australia’s first sports trailer, bringing together documentaries, series and live events within a single creative narrative that celebrated the emotion and storytelling of sport. The trailer was also used to promote Netflix Sports Club, a pop-up event during the WWE live in Perth.

My Role

Creative Lead responsible for trailer strategy, messaging and creative development.