Leading the 13 Reasons Why campaign across Germany, Switzerland and Austria, which included strategy, creative concepting and production of a podcast, extensive social content, and an influencer campaign featuring some of Germany’s most significant social and political voices. I was the project lead and producer for all podcast episodes, and video content.

The Podcast

A bespoke re-watch podcast hosted by Lina Mallon and Tarek Tesfu. Featuring 13 episodes, the podcast is available on YouTube and Spotify.

“Every Story Counts” Influencer Campaign

Inspired by the tapes of 13 Reasons Why, five German influencers all share their stories. The campaign was hugely conversational, opening up discussions around a series of topics discussed in the series and through the influencers’ personal stories and communities.