The Challenge

After building a loyal audience through YouTube, the Superwog creators arrived on Netflix. The challenge was to honour the sketch comedy voice that existing fans loved while introducing the world of Son Of A Donkey to audiences discovering Superwog for the first time in a standalone narrative series.

Audience

Existing Superwog fans alongside broader Australian and global comedy audiences.

Creative Response

I developed the campaign strategy, key art, trailer and launch creative, focussing on the humour and family dynamics at the heart of the series. While developing the campaign, I identified a natural overlap between Superwog and WWE audiences, leading to a crossover activation with WWE Perth.

My Role

Marketing Lead responsible for campaign strategy, key art, and trailer creative.

Trailer

Key Art