The Challenge
After two acclaimed seasons, the Heartbreak High reboot had become one of Australia’s defining YA dramas. For the final season, the campaign needed to honour what audiences already loved while giving the series a memorable send-off that remained authentic, proudly Australian and true to its distinctive voice.
Audience
Loyal and passionate Heartbreak High fans who had stuck with the show throughout two seasons and deserved a satisfying send-off to the series they had grown up with.
Creative Response
I developed the campaign strategy and creative platform that informed the key art and trailer, creating a consistent visual identity that celebrated the characters, humour and distinctly Australian perspective of the series.
My Role
Marketing Lead responsible for campaign strategy, key art and trailer creative development.
Trailer
Key Art
