The Challenge
As Netflix’s first German-language original series, DARK introduced audiences to a complex mystery that relied on discovery rather than explanation. The creative challenge was to build intrigue without reducing the extremely complex story to simple answers.
Audience
Mystery, science fiction and prestige drama audiences across Germany, Switzerland, Austria and globally.
My Role
Campaign Lead managing development and production of trailers, social content, influencer activations, a dedicated website and a partnership with the Berlin Metro.
NETFLIX: Dark S2 Teaser Trailers
Dark x BVG (Berlin Metro) Partnership
On the release day of Dark season 2, we partnered with the BVG to turn every ticket machine into a time machine so fans could travel in the same 33 year time loop as residents of Winden in the series.